How To Deepen Supporter Loyalty
These are slides from the Institute of Fundraising Supporter Journey Conference 2018.
Here are some notes made from the presentation:
From over 22,000 responses, these are the three factors that drive loyalty:
- 7/10 donors remember the thank you letter rather than the appeal
- Supporter experience gives you the competitive advantage over a saturated third sector market
- Loyalty should be measured on a long term basis and how we make people feel NOT how much money we have received from them by the end of the financial year